This is probably especially important to the guys / gals new to this business.
Cross-Promoting.
Don’t limit your marketing merely to the media you’re using. Market it all over the place. Anything worth promoting is worth cross-promoting.
You need to realize that all the media work better if they’re supported by the other media. Put your web site onto your brochures. Mention your advertising in your direct mail. Refer to your direct mail in your telemarketing. Plants the seeds of your offering with some kinds of marketing and fertilize them with other kinds.
You’re not really promoting unless you’re cross-promoting. Your trade show booth will be far more valuable to you if you promote it on your website or email newsletter. All your advertising should include something like this: "Call or write for our free brochure." If you advertise in the yellow pages, include this statement: “Visit our web site for even more details”.
Your prospects, being humans, are eclectic people. They pay attention to a lot of media so you can’t depend on a mere one medium to motivate a purchase. You’ve got to introduce a notion, remind people of it, say it again, then repeat it in different words somewhere else.
Cross-promoting in the media is another way to accomplish the all-important task of repetition. One way to repeat yourself and implant your message is to say it over and over again. Another way is to say it in several different places.
The point is to not just promote in one media such as one ad on Craigslist and then cross your fingers. You should cross promote through different avenues. And always include a call to actions such as:
“Call today for your free information” or “Pick up the phone and call us right now for this months special” or “Visit our web site for complete details” or even “$200 off for the first 5 callers”
You get the idea.
You can think your the best artisan in decorative concrete but unless you promote, cross promote, and promote some more, you can go hungry pretty quick.
Good Luck!
-Jeff
Cross-Promoting.
Don’t limit your marketing merely to the media you’re using. Market it all over the place. Anything worth promoting is worth cross-promoting.
You need to realize that all the media work better if they’re supported by the other media. Put your web site onto your brochures. Mention your advertising in your direct mail. Refer to your direct mail in your telemarketing. Plants the seeds of your offering with some kinds of marketing and fertilize them with other kinds.
You’re not really promoting unless you’re cross-promoting. Your trade show booth will be far more valuable to you if you promote it on your website or email newsletter. All your advertising should include something like this: "Call or write for our free brochure." If you advertise in the yellow pages, include this statement: “Visit our web site for even more details”.
Your prospects, being humans, are eclectic people. They pay attention to a lot of media so you can’t depend on a mere one medium to motivate a purchase. You’ve got to introduce a notion, remind people of it, say it again, then repeat it in different words somewhere else.
Cross-promoting in the media is another way to accomplish the all-important task of repetition. One way to repeat yourself and implant your message is to say it over and over again. Another way is to say it in several different places.
The point is to not just promote in one media such as one ad on Craigslist and then cross your fingers. You should cross promote through different avenues. And always include a call to actions such as:
“Call today for your free information” or “Pick up the phone and call us right now for this months special” or “Visit our web site for complete details” or even “$200 off for the first 5 callers”
You get the idea.
You can think your the best artisan in decorative concrete but unless you promote, cross promote, and promote some more, you can go hungry pretty quick.
Good Luck!
-Jeff
