Yuku free message boards

Actually, micro on a vertical doesn't have to be difficult. Use a paint tray and roll on a couple square feet with a roller, then immediately scrape trowel it. Instead of sanding, use a damp sponge w/ bucket of water to smooth/remove your micro...no more dust. A very simple process actually. But at 5-15 a sqft you need to get to make the same profit you make on a floor, your customer base is limited those who want something different and are willing to pay for it. The customer who would pay for venetian plaster or high-end alternative wall covering....not a large segment of the population in most areas.
Approx 320 sqft of wall in my shop, equivalent to all the walls in a 10X10 room. took one guy three calender days and less than 20 man hours. Although Jorge Luna can do it faster than most, it's not as bad as one would think after reading the previous posts.

first day spray initial coat, very light just to get some fine agg on the wall w/o dripping, that drys very quickly with fan assistance. then use paint tray to roll a sqft or three of Thin Finish on the wall, use a paint brush in the corners, apply thick and immediately trowel finish smooth, let dry overnight, next day put down tape if designing, and apply one coat of micro, two coats if first coat doesn't look like you want it too. Next day seal lightly with CSS (tricky), and we spray a wax/oil/silicon furniture polish (Spartan Citrus Shield) and buff it with a rag. Gives it a satin finish that won't mark with prints or hold dust. I did some scribing and tinted sealer and epoxy on the corner piece too. No more challenging than your average interior job.